Welcome to Wallace O'Donoghue
Accountants, Tax & Business Advisors
If you're looking for a firm of accountants who are focused on providing advice driven, value added services to their clients, we believe we are the firm you are looking for. Underlying our service philosophy is the understanding that each client, whether corporate or individual, is unique and has their own set of priorities and requirements.
The firm's partners have broad, industry-wide experience, having previously worked for both medium-sized local and large international accounting firms. Our client base is extensive including fast growth start up companies, professional practices, established family businesses and individuals.
We are not a scaled down "large firm" and we are not a clone of other firms. We exist on our own terms and provide a range of services that we believe are relevant and of value to our clients.
Please feel free to take a few moments to explore our website and get an overview of our service offering. We welcome all enquiries and offer all prospective clients a free two-hour consultation where we can discuss, in a confidential basis, how we can meet your needs.
Business News
This site is updated regularly with industry and practice news.
Top 5 Pricing Mistakes Irish SMEs Continue to Make in 2026
Pricing remains one of the most important and most mishandled areas within Irish SMEs. It directly affects profitability, cash flow, positioning, and long-term sustainability. Despite this, many businesses continue to approach pricing in a reactive or inconsistent way. The result is not always immediate. Businesses can operate for long periods with flawed pricing structures. They […]
The Hidden Risk in Long-Term Clients: When Loyalty Reduces Profitability
Many Irish SMEs take pride in long-standing client relationships. Loyalty is often seen as a sign of stability, trust, and consistent performance. Clients who return year after year provide predictable income, reduce the need for constant marketing, and create a sense of security within the business. On the surface, this looks like an ideal position. […]
Why Many Irish Businesses Feel Cash Poor Despite Strong Sales
It is a scenario that frustrates many Irish SME owners. The business is active, sales are consistent, and on paper performance looks solid. Yet, despite this, there is constant pressure on cash. Bills feel tighter than they should. Decisions are delayed. Investment is postponed. The immediate reaction is often confusion. If the business is generating […]